Friday, March 8th, 2024
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9:00 AM - 4:00 PM
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1:00 PM - 4:00 PM
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9:00 AM - 12:00 PM
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2:00 PM - 4:00 PM
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Bill McKinley: The Superpowers of Elements and Principles of Design - Friday
Bill McKinley AIFD, CFD, ICPF
Friday, March 8th
9am-4pm
The Superpowers of Elements and Principles of Design
Elements and principles are the foundation of floral design and all art forms. There are many facets, methods, and techniques to explore, learn, and integrate into designs for the new designer as well as the veteran designer. Each participant will start this class by making three designs that demonstrate good use of the elements and principles of design. They will then create an additional three designs incorporating new elements and principle of design skills and techniques learned in class.
Participants should bring their own tools and an eagerness to expand their knowledge of the elements and principles of design for day-to-day designing and for certification preparation.
CLASS PRICE INCLUDES A BOX LUNCH
**PLEASE BRING YOUR FLORAL TOOLS**
John Hosek: Eternity - Friday
John Hosek AIFD, PFCI, CAFA, CF
Sponsored by Teleflora
Friday, March 8th
1pm-4pm
Eternity
The never-ending circle/sphere: Create a beautiful design by manipulating flexi grass foliage with a decorative finger ring handle. Stunning florals and the detailed intricacy of finger crocheting throughout the cascade bouquet... A class you won't want to miss, amazing techniques to incorporate into any bouquet, special event or amazing fun party!
**PLEASE BRING YOUR FLORAL TOOLS**
Designer Of The Year
Only a few left!
2024 ISFA Designer of the Year Contest
The contest will be held on Friday, March 8, 2024
2024 DESIGNER OF THE YEAR (DOY) CONTEST - March 8, 2024 from 9:00 am to 12:00 pm. The entry fee is $150 and includes one dinner ticket to the Banquet/Awards dinner on Saturday March 9, 2024. Registration must be received by February 19, 2024. NO LATE ENTRIES WILL BE PERMITTED.
Contest Description:
Contestants will be given 2 hours to complete 3 designs on-site. The three design categories will be: Bridal, Sympathy, and Flowers to Wear. The designer with the top combined score will become the 2024 ISFA Designer of the Year.
Prizes:
Certificates and ribbons will be given to first place in each category.
Designer of the Year:
• First Place Overall Winner receives a certificate and the beautiful new Designer of the Year trophy to keep. In addition, the winner will receive paid registration to represent Illinois State at the 2024 Mid America Cup at the Arkansas Florist Association’s Annual Convention. Travel and accommodations will be at the designer’s expense.
• First Runner-Up Overall receives a certificate and second place ribbon.
• Second Runner-Up Overall receives a certificate and a third place ribbon.
If the Designer of the Year is unable to fulfill their responsibilities, the responsibilities will be fulfilled by the first runner-up or second runner-up, in that order.
Rules:
1. ENTRY: Contest is open to any active florist within the floral industry. Employees or family members of the Designer of the Year Chairperson are ineligible to compete. Individuals are not eligible to compete within 1 year of winning Designer of the Year.
2. Contestants must preregister for the competition by February 19, 2024.
3. Contestants must report to the Designer of the Year Chairperson 30 MINUTES BEFORE the start of the contest for a required briefing and instructions. At this briefing, each contestant will draw a sealed envelope containing three identification numbers selected at random, one number for each design category. At 9:00 AM, the designers will be allowed into the design room to check the materials provided. The Designer of the Year Chairperson will retain a master sheet containing each contestant’s name and identification numbers. No one other than the Designer of the Year Chairperson will have access to this document.
4. Contestants may only bring scissors, knife, wire cutters, jewelry pliers, and stem cutters. All fresh flowers, foliage, and supplies will be provided by ISFA. Supplies provided by ISFA may include floral tape, oasis tape, utility wire, wooden picks, oasis, oasis glue and pan glue, and skillet. Any of the supplies may be used in any or all designs. No background or display items may be used on any design, unless provided by ISFA. ANY CONTESTANT USING ANY PRODUCT OR SUPPLIES NOT PROVIDED BY ISFA WILL BE DISQUALIFIED.
5. DESIGN CATEGORY DETAILS: Each contestant will be given identical flowers, greens, accessories, and containers to work with. Contestant may use any of the material provided to complete their designs. Contestant may use as little or as much as they choose. The bridal piece must be designed to be carried by a model and be detachable from the stand for final judging. Additional details for each category may be provided during the Designer of the Year briefing.
6. JUDGING: Prior to judging, the judges will be given an envelope containing the rules and score sheet. The judges will consist of qualified professional floral designers. The judges will only have access to their own tally sheets and will judge each design for its individual merit. Upon completion of judging, each judge will place all his/her tally sheets in an envelope and give it to the Designer of the Year Chairman.
A points system will be used with a possible 100 total points given to each design by each judge. Designs will be judged based on ten categories. A maximum of 10 points may be given for each of the following categories: Interpretation, Creativity, Scale (Proportional), Unity (Harmony and Texture), Balance (Physical and Visual), Focal Emphasis, Line (Movement and Rhythm), Depth, Color Balance (Harmony and Rhythm), and Mechanics. Point scale: 0-2 Poor, 3-5 Fair, 6-8 Good, and 9-10 Excellent. If a tie-breaker is needed, points awarded for the Sympathy category will be eliminated.
7. Results will be announced at the Banquet/Awards Dinner on Saturday evening. Designer’s must be present to receive their award.
8. DISPLAY: The designs will remain in place to be viewed throughout the weekend. Contestants must remove their designs between 12:00 – 3:00 pm on Sunday unless otherwise approved by the Competition Chair Person.
9. DESIGNS WILL BE DISPLAYED IN A PUBLIC VIEWING AREA. ISFA OR THE HOST VENUE WILL NOT BE RESPOSIBLE FOR ANY LOSS, DAMAGE, OR THEFT.
10. THERE WILL BE NO REFUND IF A CONTESTANT DOES NOT SHOW UP FOR COMPETITION
For more information, please contact Courtney Turner AIFD, CFD, EMC, ICPF at
[email protected] or 224-805-2056
Judi Borah Land of Lincoln Competition
2024 Judi Borah Land of Lincoln Cup
The contest will be held Friday, March 8, 2024
2024 JUDI BORAH LAND OF LINCOLN CUP- March 8, 2024 from 2:00 pm to 4:00 pm. The entry fee is $100.00 and includes one dinner ticket for the Banquet/Awards Dinner on Saturday March 9, 2024. Registration must be received by February 19, 2024. NO LATE ENTRIES WILL BE PERMITTED.
Contest Description:
Each contestant will assemble their own unique design on-site in the 2 hours provided based on a pre-determined theme. All contestants will be given the same theme and will receive their theme requirements on February 20, 2024.
Prizes:
• First place – receives a certificate and the new beautiful Judi Borah Land of Lincoln Cup trophy to keep.
• First runner-up – receives a certificate and second place ribbon.
• Second runner-up – receives a certificate and third place ribbon
Rules:
1. ENTRY: Contest is open to all active florists within the state of Illinois.
2. Contestants must preregister for the 2024 Judi Borah Land of Lincoln Cup by February 19, 2024.
3. Contestants must provide all materials, supplies, and tools needed to complete their design, including flowers, greens, and props. Props and accessories are permitted but should not be larger than 1/3 of the overall design.
4. Advanced construction of structures is permitted; however, no floral insertions can be made prior to the competition. Items shall not be added to containers before the contest begins, including floral foam and water tubes. A member of the Land of Lincoln Committee will inspect each work area prior to the official start of the competition. Entries that do not comply with the rules will be disqualified.
5. The Land of Lincoln Committee will select the required number of spaces for the competition and will number each space. The size of the design must not exceed 96” in height, 48” in width, and 48” in depth. It must be made within the given space provided. Any design, including props, table or stand, not within the given dimensions will be disqualified. The committee will place the number for each space in a sealed envelope. Each contestant will draw a sealed envelope containing a numbered space. A master sheet containing each contestant’s name and selected number will be retained by the Land of Lincoln Committee. No other person outside the committee will have access to this document. Employees and family members of the Land of Lincoln Committee are ineligible to compete.
6. Contestants must report to the Land of Lincoln Committee Chairman 30 minutes before the time of the contest for briefing.
7. JUDGING: Prior to judging, the judges will be given an envelope containing the rules and score sheet. Judging will be immediately following the competition. The judges will consist of qualified professional floral designers. The judges will only have access to their own tally sheets and will judge each design for its individual merit. Upon completion of judging, each judge will place all his/her tally sheets in an envelope and give it to the Land of Lincoln Committee Chair.
A points system will be used, with a possible 100 total points given to each entry by each judge. Designs will be judged in nine categories:
20 points maximum for the following category: Interpretation of Theme Point Scale: 0-4 Poor, 5-10 Fair, 11-15 Good, and 16-20 Excellent;
10 points maximum for each of the following categories: Creativity, Scale (Proportional), Unity (Harmony and Texture), Balance (Physical and Visual), Focal Emphasis, Line (Movement and Rhythm), Color Balance (Harmony and Rhythm), and Mechanics. Point scale: 0-2 Poor, 3-5 Fair, 6-8 Good, and 9-10 Excellent. The Land of Lincoln Cup will be awarded to the contestant with the highest total number of points across all categories. The contestant with the second highest number of points will be first runner-up, and the contestant with the third highest number of points will be the second runner-up.
The Land of Lincoln committee will tabulate the results of the judges’ scores and will retain the information until the awards presentation.
8. DISPLAY: The designs will remain in place to be viewed throughout the weekend. Contestants must remove their designs between 12:00 – 3:00 pm on Sunday unless otherwise approved by the Competition Chairperson.
9. No electricity can be used, but battery-operated props are allowed.
10. DESIGNS WILL BE DISPLAYED IN A PUBLIC VIEWING AREA. ISFA OR THE HOST VENUE WILL NOT BE RESPOSIBLE FOR ANY LOSS, DAMAGE, OR THEFT.
For more information, please contact Courtney Turner AIFD, CFD, EMC, ICPF at
[email protected] or 224-805-2056
Saturday, March 9th, 2024
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8:00AM - 12:00PM
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8:30AM - 11:30AM
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12:00PM - 1:30PM
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6:00PM - 9:00PM
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Patience Pickner: Custom Wedding Installations - Saturday
Patience Pickner AIFD, PFCI, SDCF
Sponsored by Sunburst Farms
Saturday, March 9th
8am-12pm
Custom Wedding Installations
Join us Saturday where we will collaborate on multiple large scale and content creation floral designs. Learn the mechanics behind larger designs and gain real world experience in on-sight wedding problem solving and designing. The class includes access to professional photography that you can use to promote your brand and store. Don't miss out on the fun of this mini Inspired Design style retreat. The education, experience, networking, content creation and FUN will be EPIC!
**PLEASE BRING YOUR FLORAL TOOLS**
Donald Yim: Rediscovering Everyday Flowers with Modern Flair - Saturday
Only a few left!
Donald Yim AIFD, CFD, PFCI
Sponsored By Smithers Oasis
Saturday, March 9th
8:30am-11:30am
Rediscovering Everyday Flowers with Modern Flair
In the hustle and bustle of our fast-paced world, it's easy to overlook the simple beauty that surrounds us every day. Our floral design classes invite you to hit the pause button and immerse yourself in the art of appreciating everyday flowers in a fresh and contemporary light. Join us as we explore innovative techniques and elements that will breathe new life into your floral creations. From classic blooms to everyday favorites, discover how to infuse a modern spin into your designs and gain a renewed perspective on the enchanting world of everyday flowers. Let's slow down together and celebrate the extraordinary in the ordinary!
**PLEASE BRING YOUR FLORAL TOOLS**
Sarah LoBue: Social Media: Facebook & Instagram. “Posts that move the needle” - Saturday
Sarah LoBue - AIFD, CFD, ICPF
Saturday, March 9th
12pm-1:30pm
Let's discuss the types of posts that will get in front of your audience and inform them most about your business. We will also explore how to repurpose content to save you time. This is a beginner level class covering content types and previous experience with posting on Facebook and Instagram is recommended.
CLASS PRICE INCLUDES A BOX LUNCH
Laura Daluga: Tatami Teamwork: Expressive Floral Sculpture - Saturday
Laura Daluga AIFD
Sponsored by North Central AIFD
Saturday, March 9th
1:00pm-5:00pm
Tatami Teamwork: Expressive Floral Sculpture
Day One explores strong forms, dynamic lines, saturated colors and loads of movement. Each designer will create a section of the overall structure. As the sections come together as a large upright sculpture, we'll work together to place the blooms creating a living piece of art.
**PLEASE BRING YOUR FLORAL TOOLS**
Jackie Lacey & Derek Woodruff: Sustainable Design is more than Foam Free - Saturday
Jackie Lacey AAF, AIFD, PFCI, CFD
Sponsored By Bloomnet and Floriology
Derek Woodruff AAF, AIFD, CFD, CF, PFCI
Sponsored by Syndicate Sales
Saturday, March 9th
2:00pm-5:00pm
Sustainable Design is more than Foam Free
As more and more consumers look for a sustainable alternative to reduce their footprint, so too should the floral industry. With the need to transport by air, our industry must contribute in other ways to help become a more sustainable industry. It takes more than just saying you want to reduce waste or buy local. How can we help make these changes without driving up cost? What does buy local even mean? We will look at how to get off on the right foot to correcting the footprint that we leave behind. Join us for a demo on what sustainability is and where we begin. Then round out this great class by participating in a couple of hands-on projects that show a foam free alternative to design that supports your desire to recycle, repurpose, and reuse.
**PLEASE BRING YOUR FLORAL TOOLS**
Sunday, March 10, 2024
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8:30AM - 11:30AM
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8:30AM - 11:30AM
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9:00AM - 12:00PM
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9:00AM - 12:00PM
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12:00PM - 1:30PM
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12:00PM - 4:00PM
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Donald Yim: Unexpected Elements of Modern Floristry - Sunday
Donald Yim AIFD, CFD, PFCI
Sponsored By Smithers Oasis
Sunday, March 10th
8:30am-11:30am
Unexpected Elements of Modern Floristry
Escape the rush of the everyday and immerse yourself in a captivating presentation that transcends traditional floral design. "Beyond Blooms" invites you to witness the magic of modern floristry as we introduce unexpected elements into our floral creations. Discover the transformative power of incorporating various materials, from everyday items to unique finds, as we showcase the evolution of style and emotion within each arrangement. This class is an exploration of the endless possibilities that unfold when we step outside the conventional boundaries of floral design. Be inspired to bring your own touch of creativity to your arrangements by embracing the unexpected. Join us for an unforgettable journey into the art of modern floristry!
**PLEASE BRING YOUR FLORAL TOOLS**
Jackie Lacey: Creative Flair for Certification and Upselling - Sunday
Jackie Lacey AAF, AIFD, PFCI, CFD
Sponsored By Bloomnet and Floriology
Sunday, March 10th
8:30am-11:30am
Creative Flair for Certification and Upselling
The art of creative flair is what separates the designer from the floral artist. It can take your everyday designs to the next level for an up-sell opportunity or add the creative edge to your certification design that will catch the eye of the evaluator and show you understand what “Above Average” design is. We will look at some great “Go To” flair that will elevate your design and let your certification design speak for you. It is always best to use skills you are comfortable with during testing, so no better time like NOW to learn, so your practice can make permanent.
**PLEASE BRING YOUR FLORAL TOOLS**
Patience Pickner: Bridal Bouquets with Artistic Flair - Sunday
Patience Pickner AIFD, PFCI, SDCF
Sponsored by Sunburst Farms
Sunday, March 10th
9am-12pm
Bridal Bouquets with Artistic Flair
The fun continues on Sunday when we will show the mechanics, tips and tricks behind several different bridal bouquet styles. You will create a designer bouquet of your choice to have photographed professionally. Models will be provided. Don't miss out on the fun of this mini Inspired Design style retreat. The education, experience, networking, content creation and FUN will be EPIC!
**PLEASE BRING YOUR FLORAL TOOLS**
Derek Woodruff: Lifestyle Sympathy - Sunday
Only a few left!
Derek Woodruff AAF, AIFD, CFD, CF, PFCI
Sponsored by Syndicate Sales
Sunday, March 10th
9am-12pm
Lifestyle Sympathy
Have you ever wondered about the thought process behind arrangements that get taken home after a service and what gets taken to the cemetery? Your best odds for gaining new customers that have seen your sympathy designs are to get them to take your designs home with them. In this workshop, you’ll learn how to balance lifestyle design and sympathy design so that your arrangements stand out at the service and are the desirable pieces that get taken home.
**PLEASE BRING YOUR FLORAL TOOLS**
Sarah LoBue: Social Media Savvy: Short-Form Video Filming & Editing - Sunday
Sarah LoBue - AIFD, CFD, ICPF
Sunday, March 10th
12pm-1:30pm
During this workshop. you’ll learn how to plan, shoot, and edit short-form video content for TikTok and Instagram Reels. We will discuss popular trends and how to use them for your business. Most importantly we will explore how to add value to your videos and tricks for feeling comfortable talking to the camera so you can really “sell” your message. This is an advanced class and perfect for a social media savvy person who wants to take their content to the next level with short-form video.
CLASS PRICE INCLUDES A BOX LUNCH
Laura Daluga: Better Together: Cozy Woven Nest Installation - Sunday
Laura Daluga AIFD
Sponsored by North Central AIFD
Sunday, March 10th
12:00pm-4:00pm
Better Together: Cozy Woven Nest Installation
Day Two explores the softer side of floral design, as the group works collectively to create a soft and cozy, organic-shaped suspended sculpture. Each designer will weave a few sections, adding to the overall highly-textural composition.
**PLEASE BRING YOUR FLORAL TOOLS**
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Special Thanks to all our Sponsors
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If ISFA cancels an event, registrants will be offered a full refund.
Should circumstances arise that result in the postponement of an event, ISFA has the right to either issue a full refund or transfer registration to the same event at the new, future date.
Transfer Policy: ISFA members may transfer the financial value of their registration to a co-worker for no charge if written notification (to [email protected]) is given 30 business days before the event – unless specifically stated on registration materials. After that point, the transfer service fee is $25.
Cancellation Policy: Full refunds will be given with written notification (to [email protected]) outside of 30 business days before event. No refunds will be given within 30 business days of event; please plan accordingly.
