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Derek Woodruff: Botanicals & Blooms - Bar Culture: Exploring Experiential Retail -Sunday, 8:30am-11:30am

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$75.00
$75.00
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Derek Woodruff AAF AIFD CFD CF PFCI

Sponsored by Syndicate Sales


Sunday, March 16th

8:30am-11:30am


Botanicals & Blooms - Bar Culture: Exploring Experiential Retail


Experiential retail continues to be a major driver of in-store sales. With shopping available at consumers’ fingertips, retailers must be more creative than ever to engage their customers and encourage repeat visits. In this workshop, discover how to leverage common materials in flower shops to create interactive DIY stations. Learn everything from set-ups, to pricing, purchasing, and selling hands-on workshops that inspire creativity, build customer loyalty, and boost profits.


**PLEASE BRING YOUR FLORAL TOOLS**

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  • Home
  • Design Retreat
    • Registration
    • Lodging/Travel
    • Gallery
  • Education
    • PFDE Prep
    • ICPF >
      • Become Certified
      • You're ICPF - Now What
      • Grants - William J. McKinley Educational Grant
    • Boot Camps
    • Floral Food and Fun
    • Scholarships/Grants
  • Join ISFA
    • Membership
    • Find a Member
  • Contact
    • Contact Form
  • About ISFA
    • Leadership
    • Bylaws/Standing Rules
    • Past Presidents & Hall of Fame