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Presenter: Gregor Lersch, International Floral Designer
Sponsored by ISFA
Program: Harmonious Unification of Work Concepts Friday March 13th, 2026, 7:00pm - 8:30pm |
Step into the world of floral artistry with the legendary Gregor Lersch as he presents a visionary stage program exploring the Harmonious Unification of Work Concepts. In this powerful and insightful presentation, Gregor draws from decades of global design experience to reveal how diverse creative methodologies, cultural influences, and technical approaches can be synthesized into a single, cohesive floral language.
With his signature blend of botanical precision and artistic freedom, Gregor demonstrates how contrast and complexity in floral design can be balanced through unity of concept, intention, and form. This is not just a presentation—it is a philosophy in motion. Expect thought-provoking narratives, breathtaking floral compositions, and deep reflection on how designers can evolve by integrating tradition with innovation, and individuality with collaboration.
A must-see for floral professionals, educators, and creative thinkers seeking to deepen their understanding of conceptual harmony in design.
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Presenter: Haydn Powell
Sponsored by Applix
Program: Small Shop, Big Opportunity: Your Survival Guide to AI in the Floral Business Saturday March 14th, 2026, 12:30pm - 1:30pm |
Discover how artificial intelligence is unlocking powerful new possibilities for small florists and local flower businesses; no tech experience required! This is your invitation to learn how technology can help you reclaim time, reduce waste, personalize customer experiences, and compete with big online retailers, all while staying true to your creative, local roots. Whether you're a private grower, distributor, or a hands-on florist, this practical session will break down real-life success stories, the newest affordable tools, and simple steps even the most technology-wary owner can take to turn anxiety into advantage. Don’t miss the chance to protect what makes your business special and thrive in an era of change!
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Presenter: Vonda LeFever AIFD
Sponsored by Flower Clique
Program: Pretty Doesn’t Pay the Bills Saturday March 14th, 2026, 2:00pm - 2:45pm |
We all love great design — but it’s not what keeps your doors open. In today’s digital-first floral world, creativity alone won’t sustain your business. Vonda LaFever dives into the business behind the beauty: how to use design recipes to control your costs, how to sell what you have (and have what you sell), and how to make those systems work for you in the era of online shopping and customer convenience.You’ll leave with practical ways to connect your artistry with your profitability — from recipe management and pricing strategy to inventory flow and digital merchandising — so your designs look amazing and make you money.
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Presenter: Tom Bowling AIFD, PFCI
Sponsored by Teleflora
Program: A Brand New Day, EVERYDAY! Saturday March 14th, 2026, 3:00pm - 4:00pm |
When designers hear the title “Everyday Design”, it sparks little enthusiasm. It really means it’s a blank canvas just ready to create a masterpiece! Everyday design does not have to mean boring or uncreative, in fact, just the opposite is true. It should be thought of a as a blank canvas ready to create a masterpiece in floral art! It is the perfect way to express floral artistry, to create or reinforce your brand, and best of all be sensitive to your bottom line!
This presentation will inspire you to create, sell, and showcase your extraordinary, high impact floral artistry that will help grow your business!
This presentation will inspire you to create, sell, and showcase your extraordinary, high impact floral artistry that will help grow your business!
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Presenter: Coming Soon
Sponsored by
Program: The Wedding Reveal: Inspiration for the Modern Couple Sunday March 15th, 2026, 11:00am - 12:00pm |